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    画册印刷的宣传作用 !
    来源: 2019-01-24 11:35:10
    企业公关交往中的广 告媒体,其目的就是真实地反映商品、服务和形象信息等内容,清楚明了的介绍企业形象风貌。是企业产品与消费者在市场营销活动和公关活动中的重要媒介。企业彩页应该从企业自身的性质、文化、理念等方面出发,来体现企 业精神、传播企业文化从而达到更好的销售的目的。其内容可以包括产品的外形、功能、材质等情况,又或者是企业的发展,管理,文化,理念等企业文化类的内容。彩页设计师依据公司的企业文化,市场需求和产品的特性综合 起来合理安排彩页内容。
    The purpose of advertising media in corporate public relations communication is to truly reflect the content of goods, services and image information, and clearly introduce the corporate image style. Enterprise products and consumers are important media in marketing activities and public relations activities. Enterprise color pages should be based on the nature, culture and concept of the enterprise itself, to reflect the spirit of the enterprise, disseminate corporate culture, so as to achieve better sales purposes. Its content can include product shape, function, material and other conditions, or enterprise development, management, culture, philosophy and other corporate culture content. According to the company's corporate culture, market demand and product characteristics, color page designers can arrange color page content reasonably.
    画册是一个企业对外 宣传企业文化或产品特性的重要手段之一,其内容可以包括产品的外形、功能、材质等情况,又或者是企业的发展,管理,文化,理念等企业文化类的内容。画册计师根据公司的企业文化,市场需求和产品的特性综合起来合理安 排画册内容。
    Picture album is one of the most important means for an enterprise to publicize its corporate culture or product characteristics. Its content can include the shape, function and material of the product, or the development, management, culture and concept of the enterprise. According to the company's corporate culture, market demand and product characteristics, the planner arranges the content of the album reasonably.
    画册做为企业公关交 往中的广告媒体,画册印刷的目的就是真实地反映商品、服务和形象信息等内容,清楚明了地介绍企业形象风貌。是企业产品与消费者在市场营销活动和公关活动中的重要媒介。企业画册应该从企业自身的性质、文化、理念等方 面出发,来体现企业精神、传播企业文化从而达到更好的销售的目的。

    As an advertising medium in corporate public relations communication, the purpose of picture album printing is to truly reflect the content of goods, services and image information, and to clearly and clearly introduce the style and features of corporate image. Enterprise products and consumers are important media in marketing activities and public relations activities. Enterprise picture albums should start from the nature, culture and concept of the enterprise itself, to reflect the spirit of the enterprise and disseminate the enterprise culture so as to achieve better sales purposes.

    济南画册设计印刷




    一个企业画册的成功 与否在于画册设计的定位,首先要在画册设计的风格定位,企业文化及产品特点、行业特点、客户的观点等都能影响画册设计的风格。好的画册离不开设计前的沟通和配合,这样才能给客户设计出符合客户需求符合市场的画册。
    The success of an enterprise album lies in its design orientation. Firstly, the style orientation of the album design, enterprise culture and product characteristics, industry characteristics, customer's viewpoints and so on can influence the style of the album design. A good picture album can not be separated from the communication and cooperation before design, so as to design a picture album that meets the needs of customers and meets the market.
    首先画册封面的设计 要具有冲击力,如果是企业宣传画册,封面设计注重对企业形象的高度提炼,要给人以过目不忘的冲击力。应从企业自身的性质,文化,理念,地域等方面出发,来体现企业的精神。如果是产品画册应该着重从产品本身的特点出 发,表达出产品要表现的属性,运用恰当的表现形式和创意来体现产品的特点。这样才能增加消费者对产品的了解进而增加产品的销量。而后是内容也就是其中的折页设计,根据内容的多少来确定页数的多少。企业想让折页的设 计出众,可以在表现形式上才有模切,特殊工艺等来体现折页的独特性,进而增加消费者的印象。不管什么样的画册印刷,一定要以读者为导向。画册的受众群是消费者,是为了促进市场销售。画册设计者需要揣摩受众目标对象 的心态,才能引起共鸣。
    First of all, the design of picture album cover has impact. If it is an enterprise publicity album, the cover design pays attention to the highly refined image of the enterprise, and gives people the impact that they will never forget. The spirit of an enterprise should be embodied from the aspects of its own nature, culture, concept and region. If it is a product picture album, it should focus on the characteristics of the product itself, express the attributes of the product to be expressed, and use appropriate forms of expression and creativity to reflect the characteristics of the product. Only in this way can we increase consumers'understanding of the product and then increase the sales of the product. Then there is the content, which is the folding design, according to the number of content to determine the number of pages. Enterprises want to make the folding design outstanding, can only die-cut in the form of expression, special technology to reflect the unique folding, and then increase the impression of consumers. No matter what kind of album printing, it must be reader-oriented. The audience of the album is consumers, which is to promote market sales. Album designers need to figure out the mentality of the target audience in order to arouse resonance.
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